Rate card template for agencies and freelancers

A clear menu of what you offer and what it costs: packages, a day rate for extras, and the terms clients ask about. Use it on your website, in proposals or as a one-page PDF.

Free to copyPackages and day ratesAny currency

The example below is for a small design and web studio. Swap in your own services. Keep it to one page if you can: a rate card is a menu, not a proposal.

[Your company] · Services and rates [2026]

Prices in [currency], excluding [VAT / GST / sales tax]. Every project starts with a short call and a written quote.

Packages

Package	What is included	Timeline	From
[Brand starter]	[Logo, colour palette, typography, one-page brand guide, 2 revision rounds]	[3 weeks]	[2,500]
[Website]	[Up to 8 pages, responsive design, CMS setup, basic SEO, launch support]	[6–8 weeks]	[7,500]
[Website + brand]	[Both packages, delivered together, with brand applied across the site]	[8–10 weeks]	[9,500]

Monthly retainers

Plan	Hours a month	Includes	Per month
[Care]	[5]	[Updates, backups, small changes, monthly report]	[650]
[Growth]	[20]	[Design and development time, landing pages, monthly planning call]	[2,400]

Minimum term [3] months. Unused hours [roll over for one month / expire at month end].

Rates for extra work

Hourly rate: [110]
Day rate (7.5 hours): [780]
Rush work under [5] working days: [+25%]

Terms

[40%] deposit to book; balance on milestones as quoted.
Invoices due within [14] days.
Prices valid until [date].

[Contact name] · [email] · [website]

Replace everything in [square brackets] with your own details.

How to price each line

Start with your minimum hourly rate from the hourly rate calculator. For each package, estimate the hours honestly, including meetings and revisions, multiply by the rate and add a margin for risk. Round to a clean number. For retainers, use the retainer pricing calculator, which adds management time and a scope buffer.

Making the rate card work for you

Use “from” prices. They set expectations without committing you to a fixed price for every variation.
Describe outcomes. “Up to 8 pages, ready for your team to update” sells better than “40 hours of development”.
Show the middle option first. Most clients choose it, so make it the one you most want to sell.
State the tax position. Business clients in the UK, EU, UAE, Australia and Canada expect to see whether VAT or GST is added.
Put the date on it. A rate card without a date ends up being quoted back to you years later.

Frequently asked questions

What is a rate card?

A short document that lists your services, packages and prices, so prospective clients can see what you offer and roughly what it costs before asking for a quote.

Should I publish my prices?

Publishing starting prices filters out enquiries that do not fit your budget and builds trust. Many agencies show “from” prices for packages and keep custom work on a quote basis.

Hourly rates or packages on a rate card?

Packages are easier for clients to buy because they describe an outcome. Include your hourly or day rate for ad hoc work and changes, so clients know how extra work is charged.

How do I work out the prices?

Estimate the hours each package takes, multiply by your hourly rate, and add a margin for risk and management time. The hourly rate calculator gives you the minimum rate to use.

Should prices include tax?

For business clients, show prices excluding tax and say so, for example “prices exclude VAT” or “plus GST”. If you sell to consumers in places such as the UK, EU or Australia, prices shown to them generally need to include the tax.

How often should I update my rate card?

At least once a year, and whenever your costs or demand change. Give existing clients notice before new rates apply to their work.

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Updated September 2026. General information, not financial, tax or legal advice. Check the rules where you work.